Tmall
天猫
Present a collection through a brand storefront or an eligible shared retail channel.
Collection merchandisingA NEW MARKET. A CONSIDERED FIRST STEP.
Unlock your jewelry brand’s sales potential in China.
A vast market. An opportunity for your brand. jewelrytochina helps overseas jewelry brands reach Chinese consumers through local marketing, sales channels and dedicated brand operations.
Red Note · Illustrative post & engagementYOUR BRAND IN CHINA
Where you sell.
How you get discovered.
Connect the places customers discover your jewelry with the places they can buy it. Build a channel mix around your collection, audience and stage of growth.
01
Sales channels
Turn interest into a place to shop.
天猫
WeChat Store
微信商城
Create a branded shopping destination within WeChat, connected to your customer communications.
Customer relationships & repeat visitsRed Note
小红书Pair product discovery with a shopping destination for the pieces featured in your content.
Discovery-led shopping
JD.com
京东
Build a retail presence with clear product listings, collection pages and an agreed service plan.
Product-led retail02
Marketing channels
Give customers a reason to discover your brand.
Red Note
小红书Make your collection
part of the conversation.
Show how your jewelry fits into everyday style through visual stories, product education and selected creator collaborations.
- Styling & collection stories
- Creator partnerships
- Paid content promotion
Douyin
抖音Bring the details
to life in motion.
Introduce your pieces through short video, creator storytelling and livestream concepts, with paid promotion scoped to the campaign.
- Short-form jewelry video
- Creator & livestream concepts
- Paid campaign promotion
WeChat Channels
微信视频号Turn everyday moments
into brand stories.
Build a video presence within WeChat through jewelry styling, collection stories and regular brand content.
- Short-form jewelry video
- Brand account operations
- Content planning & publishing
Weibo
微博Keep your brand
in the conversation.
Share collection launches, styling ideas and brand updates through a consistent Weibo presence.
- Brand account operations
- Collection launches & updates
- Community engagement
01 / WAYS TO WORK TOGETHER
Two ways to
work together.
ROUTE A
Multi-brand
consignment (Free)
Sell alongside other jewelry brands through our shared retail channels, under your own brand name.
- Shared Red Note content and limited advertising
- Tmall listings when the shared store is ready and eligible
Fees
Explore Consignment Sales commission applies. No separate fee for basic shared services. You fund your stock and retain inventory risk.
ROUTE B
Independent
brand operations (Pay as You Go)
Build your own presence in China through dedicated brand accounts, stores and local operations.
- Brand positioning, content and daily operations
- Store setup, advertising and creator campaigns as agreed
Fees
Explore Brand Operations Pay for the setup and ongoing services you need. Advertising and creator budgets are quoted separately.
Scope, fees, stock, fulfillment and returns responsibilities are agreed before launch.
02 / WHAT WE DO
Our services
in China.
Store setup, ongoing operations and influencer marketing across China's key platforms.
TmallStore setup & operations
Red NoteStore setup & operations
Red NoteInfluencer marketing
DouyinInfluencer marketing
WeChatStore setup & operations
WeChat ChannelsAccount setup & operations
JD.comStore setup & operations
WeiboAccount operations
03 / BEFORE WE BEGIN
FAQ
A few important details about stock, fees and how your brand is represented.
Do we need to produce a new collection?
Not necessarily. The first preference is a small allocation from existing stock or a planned production batch. Availability, ownership, payment status and the right to use those products in China must be confirmed. Existing stock is not assumed to be free or available to reallocate.
What does “no separate service fee” include?
Only Route A’s basic shared resources: scheduled product promotion on our Red Note account, a limited common advertising pool, and collection-store listings on Tmall when the store is established and eligible. Sales commission still applies. It does not mean unlimited content, a dedicated account, equal advertising spend per brand or free creator campaigns.
Can our brand have an independent identity?
Yes. The proposed multi-brand channel uses a separate retail name, visual identity and content approach while preserving your brand name. That presentation alone does not make it a dedicated paid service. Route B applies when we operate accounts or stores specifically for your brand. Supplier relationships are treated confidentially; product origin and material business relationships must still be represented accurately.
Do we need to launch every channel at once?
No. The initial focus can be a limited Red Note test. Tmall, WeChat Store and JD.com sales channels, or marketing through Douyin, WeChat Channels and Weibo, can be added when there is a clear commercial reason, suitable eligibility, delivery capacity and budget. A content-only pilot can assess interest but cannot establish purchase demand until actual selling is possible.
How are fees and results agreed?
There is no fixed public price list at this stage. A proposal separates service fees, commission or revenue share, media and creator budgets, and transaction or fulfillment costs. It also defines deliverables, timing, approvals, review criteria and exit terms. Reach, sales and profitability are not guaranteed.
04 / YOUR FIRST STEP
Let’s talk about
your brand.
Tell us about your jewelry brand and your plans for marketing in China.